You have the idea we have the build
No invoice. We design, build and ship the product, and take a stake in the company instead of a fee.
- Our stake
- 5–25%
- Your cost
- €0
- We take on
- 2–3 a year
You have something worth building and no budget to build it. We put in the work that a funding round would have paid for, and take a share of what it becomes.
Your idea.
Our build.
One company.
This is not an accelerator and it is not consulting with a discount. We do very few of these — two or three a year — because each one is a real product built properly, and we only make money if it works.
See what we've built →Who puts in what
- The idea, and the reason it should exist
- The market — you know the customer, we don't
- Sales, and the first conversations
- The company, registered and yours
- Decisions. It stays your product.
- Design, from nothing to a finished interface
- The build — iOS, Android, web, backend
- Infrastructure, and the bill for the first year
- Store submission, launch and the version after
- A technical co-founder who stays
The percentage depends on how much is already there. An idea on a napkin is not the same as a product with users and a broken backend.
Three things, honestly
Miss one and we'll tell you rather than take the meeting.
From a pitch
to a company you own.
Four to six weeks from first email to first commit, if it's a yes.
- 1
You pitch it
A paragraph and a deck if you have one. No forms about your TAM. We read every one and reply either way.
- 2
We say yes, or we say why not
Most are a no, and you get the reason in writing. It is usually the market, almost never the idea.
- 3
We agree the split
Between five and twenty-five per cent, written down, with vesting and a buy-out clause. One lawyer, one week.
- 4
We build it
Exactly as we'd build it for a paying client, because the only way this pays us is if it works.
- 5
Then you run it
You own the company, the code and the customers. We stay on the cap table and on the phone.
What you give up
At the low end: a product that already has users and a team, where we're finishing something rather than starting it.
Scroll to see the range. Where you land depends on how much exists on the day we start — and it is written into the agreement before anyone builds anything.
Two in the world, one on the way
- Debt management, consumer-facing
- iOS, Android and the backend
- Founder runs it; we're on the cap table
- AI website builder
- Empty repo to paying users
- Still shipping
- We take on very few
- Every pitch gets a real answer
- Usually within a week
Tell us what
you're building.
If we believe in it, we'll build the product from scratch — no upfront cost, just equity. We respond to every submission.
Pitch received.
We review every submission and will be in touch if your idea is a fit. Thanks for reaching out.